Scabal Autumn Winter 2022-23 MARKETING & SALES SUPPORT

Scabal’s autumn-winter stretches across fabrics new and beloved, technical and tactile, casual and luxury. This season a new fabric collection called Savile Row has been created to celebrate our 50 year anniversary in Savile Row, London. You will also discover the exquisite Fascination collection, the ultimate combination of wool, cashmere and vicuna ideal to create a garment of distinction.  To end the year in style, a new Festival collection makes its appearance on the red carpet with a rich choice of new luxury fabrics.

The new imagery of Scabal Fabrics Collection Autumn Winter 2022-23

All the material that has been prepared is available for you for download and use on any media or promotion.

– I would be glad if you would use this material in the communication with your customers, but please make sure that you NEVER indicate a price. If you really need to indicate a price, it has to be of at least 1000€ for a suit made of Scabal fabrics.

– Please always refer to “Scabal fabrics” when you promote these qualities and avoid sentences that could be understood as referring to a garment of the Scabal Ready-Made Garments.

If you have any further question, don’t hesitate to contact me at [email protected]

Benjamin Hegermann
Sales Representative
www.scabal.com

Seasonal Videos

VIDEOS – the marketing team of Scabal has prepared a range of Films:

1. a presentation of the fabrics in the new SCABAL BUNCHES for:
   – JACKETING
   – SUITINGS

2. a MARKETING FILM based on an artistic 3D concept
   – for each bunch a different concept has been imagined
3.  the presentation of the new edition of the FESTIVAL collection

SPECIAL ACTION SAVILE ROW: This year is the 50 years of Scabal in SAVILE ROW, we will take opportunity of this occasion to celebrate this street that has become a symbol of Luxury and Tailoring.

MAILING: don’t hesitate to check out the new version of the Scabal “mailing”, proven to be a very successful marketing tool if used correctly.

Marketing Video Autumn Winter 2022-23
Suitings

To save the video: right mouse click and “save video”

Bunches

These are the new Scabal bunches for this AUTUMN WINTER 2022-23

For each bunch there is:
– a FABRIC IMAGE
– Marketing Film: artistic 3D inspired digital version of the collection
– a social media version (square format) 

PLEASE NOTICE: to download high resolution pictures and access further marketing material prepared for specific bunches, please access the BUNCH PAGE.

SAVILE ROW 

Anniversary Collection – 50 years Scabal in Savile Row

SAPPHIRE

Super 150’s milled finish stretch

ST. MORITZ

Winter Luxury – 100% Cashmere jacketings

FESTIVAL

Ceremonial & Showbusiness

LOOKBOOK SUMMER 2022

Here you can download the LOOKBOOK SUMMER 2022

PRINTED VERSION – Still some printed LOOKBOOKS available, clich HERE for more details. 

AUTUMN WINTER 2022-23 – Other Marketing Tools

These are a range of tools that we can propose you, details, conditions and prices to be discussed directly. if you have any further question, proposal need or requirement, don’t hesitate to sent it to me. 

if you have any question on one of these topics don’t hesitate to contact me, my email is [email protected]

AUTUMN WINTER 2022-23

– about NEW and EXISTING –

SCABAL BUNCHES 

The Scabal bunches are made internally in the Atelier of Scabal and therefore available only in a very limited quantity. At the moment we can satisfy about 1 in 3 requests for bunches and not always what is requested. Simply because the demand is much higher than what can be produced. 

AUTUMN WINTER 2022-23 – personalised MAILING

Mailings can be used to announce the arrival of Scabal’s new collection, promote an in-store tailoring event, or simply send some information to your customers. You can personnalize one page of the mailing in you preferred language. You can also select a swatch of your favorite fabric.

TO PLACE A MAILING ORDER
provide the information below to [email protected]

Type of mailer: print or digital
2. Type of paper: original or eco
3. AW22 Collection : Corduroy, Tornado, Savile Row, Hybrid, Flannel & Saxony, Sapphire, Fascination (Suiting) or
Escape, St Moritz, Festival (Jacketing)
4. Provide your personnalised text + contact detail and high resolution logo (in EPS or AI format)
5. Confirm whether you want your logo and address printed on the envelop (in Black)
6. Confirm whether you want a printed swatch or a real fabric swatch
7. Your information:
– Name
– Client number
– E-mail address
– Delivery address
– Requested delivery date (which will be confirmed once we receive the briefing)
– Invoicing details
Please note:
– Envelopes and/or inserts can only be ordered with a mailer, not separately.
– Orders can only be processed when this information is correctly submitted.
– Quantities are specific (min. order: 150 ex.)
– Delivery takes place within 15 working days after layout confirmation of personalised assets and depending on the
quantities

SCABAL Marketing on
DROPBOX

all the information above, higher resolution pictures, films and the Archive can be accessed / downloaded on this dropbox link set up by the Mkt Dept. of Scabal:

TO CONCLUDE, JUST TO REMIND YOU:

• Verify ALWAYS the availability of the fabric in the online catalogue on www.scabal.com/fabricscat
• here you can also access DETAILS and PICTURES of ALL the Scabal FABRICS, no login or password required
• Reserve the fabric if you need a few days to finalize the order and you want to be sure

T

HANK YOU VERY MUCH for your interest. if you have any question, proposal comment doubt or if you just want to say hello, don’t hesitate to contact me at [email protected]